Clients come and go, that is something that is inevitable for each company in the industry or any industry for that matter. Gamebassadors is always in it for the long run. Our goal is to establish long term relationships that lasts for years to come. 

This requires a mutual partnership with agreements and compromises on both fronts to achieve.

From Vision to reality

When I started working at Gamebassadors I envisioned a strategy towards our Partners. Our first priority is making clients happy. In some cases, that has meant sacrificing short-term profit, or even accepting temporary losses, in order to deliver results, build trust, and prove our value as a partner.

This strategy cannot be held up in the long run. Gamebassadors like any other company has to make profits, but agreements and compromises have to be made. This approach has served us well, but it is not a strategy that can exist without balance. Sustainable partnerships must work for both sides.

When a client is happy with the result we achieved, that is the moment we return to the table and renegotiate terms to achieve a two-way win-win, allows both businesses to grow.

It does happen occasionally that clients come to us with an amazing deal. Almost too good to be true. Once you dive into the details with them and you may find out in the small letters there are unreachable KPIs. 

Another reason can be that a contract has certain penalties or unrealistic payment terms in place on which you cannot agree on. Most cases our clients are flexible and willing to change it to find an acceptable compromise for both parties. Sometimes, however, a client chooses to stand firm.

That decision may make sense for their brand or business, but it does not always make sense for ours. In these certain events you have to keep the honor to yourself and kindly reject the offer. Sometimes saying no to a client will not cause a step back, but actually a step forward in the partnership.

Making the right call

If you are good at what you are doing and have case studies and quotes from satisfied clients to prove this statements, clients will come and they will stay. If they don’t see this, then it’s their loss and not yours.

Causing problems for your company because there is a chance of making good money and potentially getting backfired in the future is not worth it.

The power lies in being honest with yourself and with the client. Choosing to walk away from an attractive financial opportunity can feel counterintuitive. But protecting the integrity of your company, your people, and your way of working is far more valuable than short-term revenue that may lead to long-term issues. If you are confident in the quality of your work, supported by strong case studies and genuine client testimonials, the right partners will come, and they will stay. 

Sometimes, the most professional decision you can make is to decline an offer, even when the numbers look good on paper.