Being an Ambassador is not easy, but Jim, Gamebassadors CEO, tackles this challenge with his usual passion. In this session he goes beyond day-to-day leadership and opens up about the mindset, decisions, and habits that keep a performance-focused team aligned.

He shares practical insights on how to build trust with partners, structure campaigns for predictable results, and keep creative and media teams moving in the same direction. Expect clear management tips, real examples from the gaming and UA space, and honest lessons learned from growing Gamebassadors into a reliable performance marketing partner.

Mark, our Director of Advertising Partnerships has spent the past 7 years turning every challenge into his craft. With 12 years in the games industry, he combines channel knowledge with a partner-first mindset from the south of the Netherlands, where he lives with his wife and two cats.

He goes into deal-making and dashboards, and shares how he handles long-term partnerships, negotiates value for both sides, and keeps performance at the center of every decision. He shares practical insights on UA goals, scaling partnerships, and staying transparent in a complex advertising ecosystem, with honest lessons learned from a decade-plus experience in gaming landscape.

Being a UA Strategist at Gamebassadors means saying “no” more often than “yes.” Márton, who handles daily global user acquisition efforts, knows this better than anyone. He challenges common assumptions about affiliate marketing and breaks down what truly drives growth in gaming.

He’ll share why data discipline beats gut feeling, how creative testing can scale predictably, and what it really takes to turn media spend into loyal players. Expect a closer look at strategy, process, and mindset, he kind that separates campaigns that “hit numbers” from those that build lasting impact.