When everyone has access to the same things how do we offer more?
Rivalry in our business is fierce. Whether it’s competitors with the same profile focused on gaming, e-commerce merchants blasting the internet with ads around Christmas, or even social media algorithms attacking our campaigns, there is always something to keep us on our toes.
The affiliate market is built, as many others, like a network. However, with each thread digital in nature, barriers collapse and communication speeds up. Such ease of access quickly leads to saturation, so what can we do differently to stand out and stay competitive?
In my very first job in sales at a financial company, most salespeople followed get-rich-quick philosophies. The Wolf of Wall Street was the creed, living fast and dangerous, the goal. My boss, however, always encouraged me to go slow and steady.
“Don’t make small talk," - he said - “show genuine interest. Don’t go crazy for the first commission - make repeat business happen. If you walk the path of those other guys, you’ll earn some nice cash, but go steadily and you will build an empire.”
Surely enough, he is a wildly successful man in business and private life and his lessons have been serving me well since. Even though connections are digital, your partners are still people. People who appreciate the human side. Accuracy. Reliability. Support.
By constantly training ourselves and adopting a mindful approach to business with our affiliates and advertisers, we earn their trust - upon which everything is built.
As a consequence of our experience and philosophy, Gamebassadors has been able to approach and tackle challenges that the average affiliate network cannot. One such trial to overcome was the focus on free-to-play desktop gaming campaigns.
People told me how impossible this niche was, how there was no money in it, or even, how it was going to crash and burn within months. As a junior, I didn’t understand, and I am glad to say, I still don’t.
After years of personal-, profit- and team growth, Gamebassadors continues to earn its name every day, on the ever-shifting tides of the online marketing industry
While technically nothing is keeping our competitors from forming the same valuable connections as we have throughout years in the business, it’s not that simple. “Gamebassadors” is not a telling name just because we represent games, but also owing to the fact that our team consists of a unique mix of talent and skill.
Sometimes, all it takes to close the next big hit is a personal connection. The perfect vision of the client’s pain point. Charm that cannot be imitated or copied. When you don’t know what your next partner is going to appreciate, you best be prepared for anything.
Retaining and nurturing such unique people has allowed Gamebassadors to achieve the performance of a hundred people with a team of 18.
We don’t plan on stopping there.