Generative AI and LLMs blew up like dynamite since the pioneering Dall-E and ChatGPT models. Everyone in tech wanted to streamline and automate their business like Iron Man, giving commands to an almighty virtual assistant while sipping on their smoothie and watching the money stack up high. Trillions are invested in AI right now.
Just tell CoPilot to open your dashboard, write a pitch with ChatGPT, generate a creative with Gemini, publish it with Meta AI and tell Grok to make it go viral on X. Simple, right?
Here’s the harsh truth: No.
When every ad copy is written by AI, every meeting transcribed, every ad targeted by AI and tracked on an AI-optimized tracking funnel, you will realize you are still selling to people. People who appreciate and engage with originality, creativity and humor. Does AI do these better than you?
Efficient? Maybe.
Memorable? Human? Profitable long-term? Probably not
Overusing AI means replacing your waitress who collects the most tips with a kiosk screen. Firing your doorman whose demeanor fills your establishment with guests, and adding a door with a movement sensor. Do you want to do business with people? Then make it human!
Would you hire an employee who hallucinates, who makes up references and fails to recognize irony? One who outright lies to you if they can’t come up with a solution? Didn’t think so.
Corporations will rush to implement AI into everything, put sparkly icons on it and call it magic. But what does it really do?
- Meta’s Advantage+ maximizes Meta’s earnings before yours
- CRM software will generate funnels without understanding your business
- ChatGPT will give you ad copies just like every other
If you care about the quality of your product, of your advertising campaigns, don’t listen to the tech bros - listen to data, listen to experience, and use AI to complement your work.
Don’t get me wrong, AI is useful. It’s great at brainstorming, image generation, notetaking, as well as research and campaign optimization in some cases. We at Gamebassadors have used it with great success to find and acquire users, generate high engagement rates and maximize ROI.
Because the strategy, the key decisions, the affiliate partnerships and the fraud prevention is done by the team, as they always have been. AI is there in a healthy balance, handing us the ingredients as we bake the cake for our partners.
Don’t forget: When everyone has superpowers, no one really does. Sparkly icons and colorful pictures won’t make you a millionaire, it doesn’t work without You.