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Get Quality Players

How Gamebassadors engineered a record-breaking strategy

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Industry

Gaming Publishing

Challenge

NetEase asked Gamebassadors to launch Fragpunk across PC, Xbox, and PlayStation - fast. The goal: build a high-intent global player base and set up data infrastructure to track behavior, sign-ups, and revenue while refining audience and channel strategy.

Results

In just 2 months, the campaign attracted over 50,000 players worldwide, achieving strong localized impact. Within 90 days, it drove more than 20,000 purchases with high intent and conversion rates, while maintaining a 25% day-two retention, beating industry benchmarks.

Game Title

Fragpunk

www.neteasegames.com/
50.000+
New players in 2 month
20.000+
Purchases in 90 days
25%
Day 2 retention rates (avg.)

“Gamebassadors brought a level of strategic clarity and execution that exceeded our expectations. Their technical know-how, creative testing process, and global perspective made them an invaluable partner for Fragpunk’s launch. What stood out most was how fast they adapted to our needs and delivered real results in record time."

Shawn

Account Manager @ NetEase Games

1590738070808263

About your Customer

NetEase is a leading global game publisher behind hits like Marvel Rivals, Identity V, Naraka: Bladepoint, and now Fragpunk. Known for high-quality, innovative games, they engage millions of players worldwide.

The Strategy 

Gamebassadors deployed a high-caliber, data-driven launch strategy, combining advanced behavioral analytics, precision creative testing, and cross-channel excellence to position Fragpunk for global success.

Players were acquired across North America, Europe, LATAM and Asia, with tailored messaging for each region.

The Solution

Audience Development & Channel Testing:

A/B tests across Meta, Pop and Push, YouTube, Twitch, TikTok, and console ad networks revealed which channels and creatives resonated best by region and demographic.

Cross-Platform Promotion:
Campaigns were tailored per platform - PC, Xbox, and PlayStation -assets dynamically adapted for a seamless user experience.

Data Infrastructure Support
Gamebassadors worked closely with NetEase’s internal teams to integrate player tracking, optimize Steam funnels, and set up real-time performance dashboards.

Creative Optimization:
Iterative testing across trailers, influencer clips, and static creatives helped identify top-performing formats by platform and region.

The Results

Over a two-month period, the campaign drew more than 50.000 players globally with strong localized engagement. In just 90 days, it generated over 20.000 purchases from high-intent users and achieved a 25% day-two retention rate, surpassing industry performance benchmarks.

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