---
title: Acquiring High-Value Players Through a Desktop Gaming Hub App
description: Discover how we helped a leading desktop gaming platform engage and retain high-intent PC gamers through a dedicated gaming hub app using precise targeting and personalized offers.
image: https://blog.gamebassadors.net/hubfs/Case%20study%20cover.png
---

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# Acquiring High-Value Players Through a Desktop Gaming Hub App

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Industry

Gaming Publishing

About our source

A leading desktop gaming platform, collaborated with us to activate and retain high-intent players through their desktop gaming hub app. Their goal was to reach PC gamers who actively look for new experiences and convert that intent into long-term value via precise targeting and tailored offers.

Results

The desktop hub campaign achieved 24% D1 retention, nearly a quarter of new players returning Day 1 from gamers who are actively looking for more. Proving value from targeted, high-quality audiences we achieved 34% new monthly ROI, and 66.8% ROI over 2 months.

Game Title

State of Survival, Fragpunk

34%

New monthly ROI

66.8%

historic ROI over 2 months

24%

D1 retention

![photographic Leading global PC and mobile game developers and publishers office with clean look without any people Use more bright colors](https://blog.gamebassadors.net/hs-fs/hubfs/AI-Generated%20Media/Images/photographic%20Leading%20global%20PC%20and%20mobile%20game%20developers%20and%20publishers%20office%20with%20clean%20look%20without%20any%20people%20Use%20more%20bright%20colors.png?width=1024&height=1024&name=photographic%20Leading%20global%20PC%20and%20mobile%20game%20developers%20and%20publishers%20office%20with%20clean%20look%20without%20any%20people%20Use%20more%20bright%20colors.png)

## About Our Customers

Leading global PC and mobile game developers and publishers trusted by studios behind blockbuster hits like State of Survival, King of Avalon, and Fragpunk. Well-known  for attracting millions worldwide with rich, high-quality gaming experiences, they're powered by top creative and technical talent, and they're always seeking more players to fuel their next big launches.

## The Strategy 

Using desktop apps as a precision tool to intercept gamers actively browsing for new titles, updates, and rewards on PC, their go-to platform for deep sessions. Unlike passive mobile ads, these hubs position your game in front of users already in "discovery mode," driving installs from warm leads primed to engage.

## The Results

Using data-driven targeting strategies, the campaign target players with engagement patterns matching the partner’s high-value player profiles. This strategy ensures that every budget spent reached users most likely to convert and stay active.

## Ready to get growth?

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## Related case studies

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Gaming Publishing

### How Gamebassadors engineered a record-breaking strategy

](https://blog.gamebassadors.net/case-studies/netease-fragpunk-launch?hsLang=en) [![](https://blog.gamebassadors.net/hs-fs/hubfs/63b4aec0a31057c4b4b2a543.png?width=1199&height=1199&name=63b4aec0a31057c4b4b2a543.png)

Gaming Publishing

### How Gamebassadors generated 211% ROI for State of Survival

](https://blog.gamebassadors.net/case-studies/funplus-state-of-survival?hsLang=en)

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