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Get Quality Players

Acquiring High-Value Players Through a Desktop Gaming Hub App

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Industry

Gaming Publishing

Challenge

Our partner, a leading desktop gaming platform, collaborated with us to activate and retain high-intent players through a desktop gaming hub app. The goal was to reach PC gamers who actively look for new experiences and convert that intent into long-term value via precise targeting and tailored offers

Results

The desktop hub campaign achieved 24% D1 retention, nearly a quarter of new players returning Day 1 from gamers who are actively looking for more. Proving value from targeted, high-quality audiences we achieved 34% new monthly ROI, and 66.8% ROI over 2 months.

Game Title

State of Survival, Fragpunk

34%
New monthly ROI
66.8%
historic ROI over 2 months
24%
D1 retention
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About Our Customers

Leading global PC and mobile game developers and publishers trusted by studios behind blockbuster hits like State of Survival, King of Avalon, and Fragpunk. Well-known  for attracting millions worldwide with rich, high-quality gaming experiences, they're powered by top creative and technical talent, and they're always seeking more players to fuel their next big launches.

The Strategy 

Using desktop apps as a precision tool to intercept gamers actively browsing for new titles, updates, and rewards on PC, their go-to platform for deep sessions. Unlike passive mobile ads, these hubs position your game in front of users already in "discovery mode," driving installs from warm leads primed to engage.

The Results

Using data-driven targeting strategies, the campaign target players with engagement patterns matching the partner’s high-value player profiles. This strategy ensures that every budget spent reached users most likely to convert and stay active.

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